August 28, 2019

The Pricing Series: Bouquets!

Bethany Small Photography

Hey babes!

We are starting a new series for you about pricing for flowers and we are so excited that this first one will be about our favorites: BOUQUETS.

We know that floral pricing can be confusing, overwhelming and crazy sometimes (believe us…we went through all of those stages too), but understanding why things cost the way they do is important when planning your wedding + researching florists!
Here are a few things to keep in mind:

1. Flowers have a very large price range, from less expensive flowers like carnations and gerber daisies (around $2.25 per stem retail) to the best of the best like garden roses and orchids ($16 + per stem retail!). A bouquet price will depend on the types of flowers being used and how many are being used. Most bouquets we make are a mix of more expensive flowers and less expensive filler flowers to make them stand out, but not cost an outrageous amount, but if you’re wanting mostly garden roses in your bouquet, you can definitely expect to pay a lot more.
Things like seasonality also affect flower pricing. A classic example are peonies- when they are in season they are amazing and a little less expensive than when they aren’t in season (they can be twice as expensive! and not as beautiful out of season).

Keep in mind that when you reach out to a florist you love, odds are you’re going to be disappointed in what you recieve if you ask them to compromise on their design style. If you LOVE a particular bouquet that is filled with expensive garden roses, it won’t have the same effect with less expensive flowers. Trust us! Budget-wise, we always suggest focusing on a few elements in your wedding and your bouquets are ALWAYS one of them! Especially the bridal.

2. Florists have a lot more overhead than you would think! Flower costs are just one of them. There are also things like flower fridges, vessels, work spaces, buckets, insurance, contract help, materials, websites, business programs, licenses etc…

3. The florist themseves! The amount of experience, skill and popularity of a florist will affect what the pricing is. If a florist spends 10 years honing their craft and expertise, they will cost more than one that is in their first summer.


Here are some different bouquets at different price points!

Keep in mind these are average prices and are to highlight reasons why certain bouquets would be more expensive than others- pricing can fluctuate depending on where you live and who you are wanting to work with! It also depends on what type of bouquet you are wanting- bridal bouquets will always be more than bridesmaids or posies, because there is so much love and attention that goes into that design. It’s the star of the show floral-wise!

Use this as a baseline to figure out where your budget should be depending on what you love.

1. $75- This bridesmaid bouquet is very simple. It has minimal floral, it’s mostly greenery and the fullness of it comes from a less expensive filler.


Victoria Carlson Photography

Victoria Carlson Photography

2. $95- This bridesmaid bouquet is still on the smaller side so the price point is a little lower, but it does have a few garden roses like koko loko, and some nicer roses like secret garden so that makes it a little more than if it just had standard roses. It also has less greenery and is mostly floral so this makes a difference as well.


Sweet Life Photography

Sweet Life Photography

3. $125- These bridesmaids bouquets have almost no greenery and the majority of the flowers are garden roses or specialty roses so the price point is a little higher!


Jamie Jones Photo

Jamie Jones Photo

4. $200- This bridal bouquet below has an even balance between floral and greenery. It also doesn’t have as many specialty or garden roses. For a bridal bouquet, it’s on the smaller side, with a minimal classic feel.


Kelly Brown Weddings

Kelly Brown Weddings

5. $250- This bouquet also has a lot of greenery and less specialty flowers, but it has more flowers overall than the bouquet above and is also is bigger. We would classify this as a medium bridal bouquet.


Jessica Heron Images

Jessica Heron Images

6. $275- This classy, romantic beauty would be a little more than the the bouquet above because it has more floral than greenery. It would still be considered a medium sized bridal bouquet, but because it has more floral it feels a little bigger than the one above. This one has a mix of more specialty floral and some less expensive blooms.


Jared Whitney Photography

Jared Whitney Photography

7. $315- This beauty is definitely full of garden roses! It has some fillers mixed in that bring the price down a bit, and also has a good amount of greenery, but overall the koko loko’s on this one steal the show! This bouquet is also on the larger side of medium and feels very lush.


Monique Serra Photography

Monique Serra Photography

8. $350- Lastly (but not least!) is this wild, boho design! This one is filled with garden roses, specialty ranunculus and fun larger elements like the protea and anthurium. It is also a larger bouquet. It definitely spared no expense and feels luxurious and lush.


Karra Leigh Photography // Mae and Co Creative

Karra Leigh Photography // Mae and Co Creative

Thank you guys for hanging out with us! We hope this was helpful for you to get a snapshot of what certain types of boquets (on average) will cost.

Keep in mind as well that these prices are just for the bouquet and do not include any design or delivery charges which will be a bit different for every florist, depending on where you live + how far you are needing the bouquet to be delivered.

ADD A COMMENT

Excited about this series!