Business & Blooms
A Floral Business Retreat For Those Who Are Ready to Get Serious (+ have so much fun). Business and Blooms is a business AND creative focused workshop for florists who haven’t started yet, who just started or who are in their first 7 years of business and need some foundational practices to focus on to create a profitable and sustainable business.
B+B will give you the time and attention you need individually to grow your business and gain the confidence you need to succeed. It also creates a community of people that you will be able to turn to with questions, problems and all the hilarious florist stories in the future!
There will be 5 in depth business talks, a centerpiece class, a bouquet class and a small group collaborative large scale install + you will get all the content from these designs with a tablescape, backdrop and models to complete the shoots.
April 4th-7th, 2022
Good Seed Floral
A fun retreat house in Austin, TX // lodging and transport from airport on first day is included!
*Payment plans are available. Keep scrolling to learn more.
We’ve done the creative, lovely floral part. And we’ve also done the gritty, bite your fingernails, late night stressing part too.
But because we’ve done the trial + error, it means you don’t have to— Instead, come to a modern, romantic autumn-inspired workshop retreat in Austin, TX where we’ll focus on the business side of flowers as well as arranging modern, garden inspired designs using the best spring flowers.
We’ll cover everything: financials, workflow, proposals, client interfacing, branding + marketing. top to bottom, we’ll leave nothing business-related out! Get ALL the business answers and leave the expensive mistakes behind. + become besties with some amazing babes who will be there for you when you need support because they get it too.
We will also be doing 1:1’s with everyone who comes to dive even further into what your business is needing + you will receive hard copies of our contracts, checklists, and proposals for your own businesses.
And of course, we will be DESIGNING together. You’ll learn design tips + techniques for bouquets, centerpieces, large scale installations… all of it. We will be answering all of your questions, and after we’ve finished, we’ll let the photographer and model loose so you can showcase your work wherever you want.
As always with Good Seed Workshops, TONS of delicious food + lodging will be provided, and all the fun flower bonding. We can’t wait to meet you!
Pay in Full – $3,500
Payment Plan – $800 retainer + 4 payments of $675 (or as many as needed. just need to be paid in full by April 1st)
April 4th-7th, 2022
Discounted Friend + Black Friday Price – $3,300 if you sign up with a friend today through Monday!
Good Seed Floral
A fun retreat house in Austin // lodging and transport from airport is included!
Tea, coffee, mimosa, lunch + getting to know each other
Intros! Our business journey, a little about us, avoiding burnout
The Foundation of a Good Brand: How to Develop and Maintain Yours
Marketing and Social Media: Instagram and Pinterest + Blogs/Newsletters
Dinner + Hanging Out!
Centerpieces class with a surprise guest!
Photos with centerpieces against backdrop
Pricing for Profit + Ordering Flowers
Workflow and Client Interactions
Break + Headshots with photographer
1:1s with Taylor and Josie
Group install for dinner (Installation Class)
Dinner + Bonding!
Breakfast + tea, coffee, mimosas and chatting
Bridal bouquet lesson + student design
Large scale install + styled shoot!
Head back to house for snacks + hanging out
1:1s with Taylor and Josie
Breakfast + 1:1s with Taylor and Josie
I attended their Spring 2019 Business + Blooms workshop, and in addition to all the knowledge they shared, we each were able to have a 1-1 meeting with them to talk through any additional questions we had. I find that you can learn from others no matter where or how far along you are in your floral journey, and so both experienced florist + those just stepping out into the industry can learn, and laugh, and get so much out of attending one of their workshops. Plus, have I mentioned that they are the sweetest? ;)
– LB Floristry
“Love the ladies at Good Seed Floral; they are genuinely the sweetest.”
I was so beyond impressed with this workshop! Their willingness to share triumphs and failures and their knowledge and organization with their business was top of the line. Honestly, I learned things that will take my business to the next level. How to price, client interactions, branding, collaborating, ordering and so much more! This was the best investment I’ve made in my business and I was able to meet some of the coolest babes!
– Anna, Huckleberry Blooms
"The first thing I have to say is WOW!!!!"
Attending the Business & Blooms workshop was so worth the investment. I learned more than I could have ever imagined and was blown away by the generosity of Josie and Tay sharing all their secrets for success. Not only did I leave with more confidence, inspiration, and knowledge, I got to meet some amazing women who are on the same track as me. Having support and community is amazing and I wouldn't have gained that without this workshop
- Petals by Piper
"Attending the Business & Blooms workshop was so worth the investment."
I recently attended their Business & Blooms workshop in Portland, and I was blown away by the level of attention and thought that they put into this workshop. Taylor and Josie spoke freely and openly, sharing their own growing pains of starting a floral business, and then offering invaluable tips, tools, systems, and processes for building a successful brand. The workshop offered business expertise (branding, marketing, pricing, workflow, etc.), as well as hands-on learning spent building and designing bouquets and installs. And these sweet women followed up two days of learning with 1:1 meetings with each attendee - that conversation alone is worth the price of the workshop. I walked away empowered to build a brand, inspired to grow my community, and confident that I'd made an incredible investment in myself by taking Good Seed's workshop. If you're considering nurturing a love of florals, these two are a godsend.
- Blushing Blooms Creative
"The ladies of Good Seed are nothing short of incredible."
Their 2019 spring business and blooms workshop in Portland was one of the best investments in myself that I've made while working in floral design. Their enjoyment in supporting others success and helping them explore their creative expression was palpable the whole workshop and set the tone for everyone to collaborate and feel their joy. If you're considering their workshop, this will be an investment good for the soul and bursting with beauty. Thank you ladies for sharing your gift and love.
- Amarie Flora